Corporations are more and more seeking to engender loyalty by tapping into our developed must belong. However the emotional prices of bonding classes and different strategies may be excessive and the sense of belonging false, warns Jonathan R Goodman



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20 July 2022

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Michelle D’urbano

ONE of Apple TV’s newest reveals, WeCrashed, is a drama collection primarily based on the founding and subsequent travails of WeWork, the workspace-providing firm as soon as identified for its cult-like tradition. The founders of the agency inspired its staff to mix work and life by ritualistic retreats and occasions, dubbed Summer time Camps, and to view their colleagues and managers as household – a practice in company life that goals to instil a sense of camaraderie in workers.

At a look, this, and related practices within the company world, appear actually bizarre, as rituals and familial connections don’t have a lot to do with the …

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