Bellator MMA is a distinguished MMA promotion that owns athletes together with Michael Venom Web page, Cris Cyborg, Yaroslav Amosov and former UFC veteran Yoel Romero. Throughout social media, Bellator obtained 5.96m+ social media followers, alongside 1.43m+ YouTube subscribers. All through this weblog, you’ll uncover what fan engagement techniques Bellator utilise to maximise connections with their viewers alongside how they customise content material per platform.

Twitter

Nearly all of Bellator’s Twitter content material is led by battle highlights, coaching footage, and behind-the-scenes clips masking athletes alongside utilizing Lingojam to alternate their captions font.

Combat highlights

This content material represents the Bellator model. It’s what’s captured by means of their broadcasts globally, and for that motive, they guarantee it’s what’s main their content material sport. It’s carried out in varied methods throughout Twitter, akin to specializing in athlete highlights and the mix of athletes showcasing totally different strikes alongside knockout reels.

Coaching footage

That is promoted in several methods, akin to when fights are introduced, they’ll collect pictures of fighters coming into coaching camp. Alternatively, Bellator may even use this when it’s coming nearer to the date of battle nights. This may even be utilised all through trailers to amplify it additional.

Behind-the-scenes

This entails varied content material avenues, together with coaching footage, walkthroughs and photoshoot clips. It proves helpful for a lot of causes. It permits followers to construct emotional connections to their favorite athletes. It may be handled as ‘unique’ content material obtainable on premium subscription providers that each one assist promote the upcoming occasion.

Lingojam

Lingojam is a textual content generator web site the place you’ll be able to alter the font of captions you propose to make use of throughout social media. Bellator utilises this closely all through their content material, which is eye-catching and fascinating whereas selling an upcoming occasion or event.

Finally, Twitter has confirmed to be an informative platform which Bellator seize by offering the newest updates all through their occasions. In terms of their stay content material, they even retweet their viewers’s posts on events, selling totally different parts inside the second. This helps to construct connections because it’s the promotion of recognising others.

Instagram

Most of Bellator’s Instagram gallery consists of Reels and Carousels utilised to advertise related content material.

Reels spotlight distinctive, totally different digital camera angles inside competitors moments, eye-catching knockouts, and showcasing different fighters attending occasions as a fan alongside celebrations happening contained in the Octagon. Reels has confirmed to be efficient at formatting short-form content material. For that reason, Bellator is utilising this distinctive characteristic operate to create some.

IG Carousels are additionally popularly used to share behind-the-scenes photoshoots, division updates, and athlete battle highlights alongside weigh-in moments. These help Bellator capturing varied short-form content material moments that followers can share amongst their friends.

Successfully, Bellator’s Instagram account is used as a web-based gallery for his or her followers to see the promotion’s most industrial moments.

YouTube

Bellator’s YouTube content material entails recapping the promotions historical past, full battle/athlete highlights, and weigh-in content material. These content material avenues are captured by means of brief and long-form YouTube movies. The corporate’s most considered content material entails battle highlights and highlights of Bellator’s favorite fighters.

The promotion’s YouTube technique revolves round optimising long-form content material to advertise its core product, which is battle footage delivered by means of athlete-driven advertising. For instance, most of their YouTube shorts movies are dominated by particular person battle highlights as a result of they’re moments that seize the viewers’s consideration.

Fb

Their Fb web page has over 2.4m followers, and related avenues on different platforms dominate their content material. The principle distinctive ingredient is selling their very own merchandise that hyperlinks to their web site. Nevertheless, their most considered content material seems to be their battle highlights. Contemplating they’re utilising the merchandise operate to advertise their model, this could be a extra monetizable channel than their different platforms.

TikTok

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Bellator’s TikTok content material technique reveals inside-Octagon celebrations, battle highlights, fighters elevating consciousness about occasions happening, and athletes demonstrating resilience alongside previews, together with their catch-phrases.

Bellator’s most considered TikTok content material entails fighter previews forward of the competitors. For instance, former UFC star, Yoel Romero, has featured on this closely. Plus, weird moments within the Octagon seem like eye-catching, akin to when a fighter takes important harm however stays match to proceed competing or when a transfer seems much like one other sport (e.g. a kick being similar to 1 in soccer).

As an outline, their TikTok content material goals to showcase their favorite fan fighters by means of short-form codecs and lift their different fighters’ consciousness to a brand new viewers. Plus, they like to indicate the behind-the-scenes content material of a few of their athletes.

To summarise, Bellator MMA’s content material technique differs for every platform. On Twitter, they have an inclination to undertake an informative tone of voice whereas their content material is much like different platforms; they deal with Instagram as a dedicated artwork gallery to their core combating product, YouTube converts their product to long-form content material, and Fb helps open a brand new monetisation avenue and TikTok maximises influence by means of short-form content material.


What stands out for you with Bellator’s content material technique?

By 24H

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