Matchroom Boxing is owned by Eddie Hearn, one of many main promoters throughout the boxing trade. The promotional firm holds a few of the sport’s greatest athletes, together with Canelo Alvarez, Katie Taylor, Anthony Joshua and Lawrence Okolie. Their social media profile entails over 2.eight million followers throughout Fb, TikTok, Instagram and Twitter. Plus, Matchroom owns 320okay+ YouTube subscribers. This weblog will uncover how Matchroom Boxing produces social media content material, creates storytelling eventualities, and engages with its followers.

Platform breakdown


Matchroom’s frequent Twitter content material contains combat bulletins, YouTube video previews, press convention/interview snippets, occasion countdowns and stay occasion updates.

Their combat bulletins are an appropriate content material avenue to discover on Twitter. Twitter is well-known for being an informative tone-of-voice platform; therefore, Matchroom has capitalised on this format to speak its newest updates greatest.

YouTube video previews show to be an efficient frequent content material avenue as they cowl the highlights by their footage. For instance, in the event that they’ve launched a vlog, they’ll share a number of seconds of a fighter exploring one thing particular the place they react uniquely, drawing the viewers’s consideration.

Press convention and interview snippets work properly to drive engagement from followers and boxing journalists to share on their channels. These are different personalities boxing followers observe on Twitter to remain up to date with the game, and because of this, it’s an efficient transfer from Matchroom.

It’s widespread as an informal boxing fan that you just’ll lose contact or recognition of when an occasion will happen. For that motive, to maximise ticket gross sales and income technology, selling occasions weeks earlier than they happen proves efficient for the promotion.

Like soccer video games, Matchroom does its greatest job to maintain followers watching occasions on-line and up to date by way of Twitter commentary.


Matchroom Boxing’s hottest content material entails combat highlights, short-form combat trailers, and interviews with fighters alongside combat content material dubbed with music.

The combat highlights act as a core product for what Matchroom represents, combat nights filled with motion. When followers scroll by the Instagram web page, they’ll seemingly recognise who the fighters are that they characterize and the way expert they’re.

Quick-form combat trailers successfully amplify the fighter and showcase how pivotal the combat is to the athlete’s division or legacies.

As talked about within the Twitter content material breakdown, interviews with fighters successfully elevate their profile alongside teasing YouTube content material views.

Reels is a function used closely all through their Instagram channel. Content material contains fighter footage dubbed in viral music, coaching clips, Matchroom signed athletes that includes as spectators at different sports activities video games and symmetrical knockout highlights. These content material avenues have proved efficient for driving engagement, reaching new audiences and sharing behind-the-scenes content material.


Most TikTok content material produced by Matchroom Boxing’s account consists of face-offs, sharing memes created from different fighters, and promoters attempting challenges in opposition to others alongside Matchroom fighters that includes in several occasions.

Face-off content material is an avenue enhanced on most platforms; nevertheless, it may be utilised in another way on TikTok. For instance, the UFC typically dub their face-off content material on TikTok with viral audio, which might help to increase its attain by the channel. Matchroom might undertake the same tactic to assist elevate its model consciousness to new audiences.

Meme advertising associated content material is one thing that may assist Matchroom stay culturally delicate to imminent traits. Contemplating Jake Paul was concerned in creating this one, Jake had been engaged all through a earlier occasion seeing Katie Taylor vs Amanda Serrano. Due to this fact, it’s a chance for Matchroom to be open to connecting to Jake Paul followers.

Regardless of this problem coming throughout as light-hearted, it’s one other alternative to amplify promotional rivalries, which might additional expose the model to new audiences.

Anthony Joshua supported Lawrence Okolie throughout his ring stroll in his final combat. Matchroom rightly shared this on TikTok to display the relationships their athletes have with each other. Plus, Lawrence and AJ seemingly share related fan bases. For that reason, they’ll in all probability proceed to assist each, contemplating they’re seen with one another.


Matchroom Boxing’s YouTube content material technique consists of pre and post-fight press conferences, full version face-offs between opponents alongside behind the scenes fashion vlogs forward of combat nights (often launched after combat dates). 

Pre-fight press conferences have confirmed a profitable alternative for media members to get brutally sincere solutions from fighters, which helps to provide followers a greater information of how they’re feeling forward of the occasions. Then again, post-fight press conferences showcase how fighters really feel after competing, which might help construct additional emotional connections with their present and new fanbases. 

Full face-off periods have additionally proved an efficient probability for example how fighters really feel on the first encounter with their opponent. This often permits followers to think about why they assume they’re psychologically forward of combat evening, which means there’s worth for the promotion to realize with the add. 

Behind-the-scenes vlogs are often a few of their most considered content material on YouTube. They’re an extended kind than most different items, which helps to provide followers content material which isn’t revealed on main networks. This implies followers have entry to various things fighters could have executed to arrange themselves, icons they met, challenges earlier than they competed and extra related ideas.  

By 24H

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