John Morgan, generally heard asking the primary questions at UFC Press Conferences, is a number one journalist character within the MMA group. He’s acquired many accolades to brag about his credibility, together with 2009 seeing him win MMA Journalist of the yr alongside receiving consecutive nominations throughout 2010-2019. John is a contributor to MMA Junkie, editor-in-chief for mixedmartialarts.com, and the host of the MMA roadshow. This weblog will break down how John utilises his private model, and his content material streams amplify his tone of voice.
MMA Junkie has grown into a world hub of MMA information, predominantly specializing in updates throughout the UFC. Typical content material includes information, interviews, movies and stay blogs throughout the MMA panorama. MMA Junkie at the moment acquires over 2.5m social media followers and 253okay+ YouTube subscribers; its credibility shines by social media by way of a number of journalists referring to MMA Junkie steadily when recent information is coming from the game.
Regardless of it being a information platform, MMA Junkie has turn into a channel the place MMA followers can buy tickets for MMA-related occasions, together with occasional battle nights, on line casino nights, visitor appearances, and many others. It’s a fantastic alternative to open a monetisation stream, though it’s greater than that for the channel. It’s an opportunity to construct a greater understanding of MMA Junkie followers and shoppers by third-party knowledge assortment. There are a lot of possibilities to capitalise additional site visitors by this initiative, corresponding to providing followers shopping for tickets to obtain reductions from their subscribers of MMA Junkie newsletters and even providing prize attracts for these following MMA Junkie on specific social media platforms.
Being a recognised contributor for this platform, John has enhanced the model to outperform its objective. Because of this, for upcoming journalists, when constructing an viewers, it’s necessary to consider how your model can pivot just like MMA Junkie to maintain your viewers monetizable.
John is the editor-in-chief of Mixedmartialarts.com, one other platform that oversees the most recent information throughout MMA. Apart from common information, the web site has a followers discussion board web page that permits MMA supporters to work together with one another below the model. Information pages providing boards is an efficient alternative to construct fan engagement by supporters discussing varied subjects by your model. It could additionally strengthen your on-line group and relationships followers have with journalists contributing to the platform.
MMA Highway Present
The MMA Highway Present is a podcast the place John shares his views on the MMA panorama, slightly than reporting from a non-bias viewpoint. Ariel Helwani, Josh Cohen, Din Thomas, The Schmo, Helen Yee and extra even have their very own podcasts to specific their views, proving an efficient alternative to construct fan engagement.
So far, John contributing for MMA Junkie is what he’s most generally recognised for; Mixedmartialarts.com is a mission the place he’s acquired an opportunity of constructing a stable on-line group, and the MMA Highway Present permits his followers to make private connections with John not as a journalist, however as a fan.